ROYAL JOHANNESBURG & KENSINGTON GOLF CLUB
ROYAL JOHANNESBURG & KENSINGTON’S
EAST CHAMPIONSHIP COURSE
“Driving Golf Tourism to South Africa”
CMASA’s new home - Royal Johannesburg and Kensington Golf Club continues to reap the rewards of their East Championship course renovation with the addition of two international awards. The club was awarded both South Africa’s Best Golf Course and Africa’s Best Golf Course at the 2018 World Golf Awards in La Manga, Spain this weekend, which welcomed over 40 countries from across the globe.
The worldwide voting process took place from the 7th of February 2018 and closed on the 20th of September 2018. Votes were cast online by professionals working within the golf travel and tourism industry – senior executives, tour operators, agents, club members, visitors and media professionals.
“We are honoured and extremely proud to see our East Course chosen as Africa’s & South Africa’s Best Golf Course. These are arguably the biggest awards the Club has ever received, and they will play a vital role in creating lasting memories, strategic planning, tourism and marketing of our brand & product”.
Mrs. C Humphrey, Marketing Manager
The Global media partners of this award include Destination Golf, TV5Monde, International New York Times, Bloomberg and CNBC. The media partnerships include a monthly readership of 1.7 million and a TV audience reach of 90 million worldwide.
Alan Field, Chairman (Left)
Chris Bentley, CEO & Club Manager (Right)
The World Golf Awards serves to celebrate and reward excellence in golf, tourism, world-class courses and golf destinations across the globe – this aligns with Royals strategic marketing plan to attract more international guests.
Golf tourism constitutes a vital segment of the global travel and tourism marketplace. The overwhelming success of World Golf Awards over the past five years has created much excitement within the golf industry. Royal has recognised that there is not enough golf toursim in Joburg and has planned to drive this initivative harder. Now with global recognition it will allow the club a stronger foundation to attract international tourists to our wonderful city and country.
Chris Bentley, CEO is thrilled at the achievement and remarked: ‘Receiving awards of international recognition for the Club is a privilege. Everyone at the club has worked so hard to ensure our products not only deliver beyond expectations, but also remain cost friendly to the consumer and we strongly believe the recognition the East Course has received is evidence of the remarkable work done. We hope to welcome more members, local and international guests to enjoy our wonderful Club.
The club embarked on the upgrades last July which focused on new bunkers and resurfaced bent grass greens. They took the opportunity to make some adjustments where needed, including additional water storage, tree pruning and the implementation of championship identity. Among the achievements of the operation was making the East course easier for the amateur while still maintaining its championship challenge for the professional golfer. As early as Janaury this year the club had welcomed some 230 new members, a large step in its Return on Investment and will now focus to increase international tourism.
The Clubs honorary life Member, Gary Player received Golf Course Architect of the Year, another significant award to add to his long collection of acheivements.
“These awards are remarkable achievements for the East Course and Club; we thank every person for voting, we appreciate your trust, loyalty and ongoing support. We will continue to work hard, lead the way in golf hospitality, drive tourism and deliver exceptional golf experiences”
Chris Bentley, CEO
Royal Johannesburg & Kensington Golf Club
Home of Golf, South Africa
No.1 on Fairway Avenue, Linksfield North, Johannesburg,
South Africa, 2192
Tell: 011 640 3021 | Web: www.royaljk.za.com
Board: A Field, M Ledingham, C Bentley, M Kourie, F Schindehutte, C Bobbert, R Sheppard, W Huddy