About CMASA

At the Club Management Association of Southern Africa (CMASA), we are committed to leading the club industry towards a future defined by inclusivity, equity, equality and excellence. Our mission to provide premier education, best practices, and comprehensive training is rooted in the belief that a diverse and empowered workforce enhances the vibrancy and success of the club industry.

Our Commitment to Transformation

Transformation is not just a goal; it is an imperative that shapes every facet of our operations. CMASA is dedicated to creating an industry that reflects the rich diversity of our nation. We believe that by fostering an inclusive environment, we can inspire innovation, drive growth, and build a community where everyone has the opportunity to thrive.

The Club Management Association of Southern Africa (CMASA) proudly supports the GolfRSA Women in Golf Charter, aligned with The R&A’s global vision to promote inclusion, diversity, and equality in golf.

CMASA is committed to empowering women working within the club industry and creating pathways for their professional growth and leadership.

The Women in Golf Leadership Foundation Programme is equipping South African women with the skills and con dence to excel in key roles within the sport. GolfRSA, working in partnership with the Club Management Association of Southern Africa (CMASA) and with the support of The R&A, launched the initiative in June as part of a wider drive to increase diversity and inclusion. The six-month programme offers guided learning via the Hemsley Fraser Digital Hub, seven virtual three-hour workshops, and ve one-hour coaching sessions. Core modules include Growth Mindset, Leader vs Manager, Emotional Intelligence, Resilience and Effective Communication, matching The R&A’s international version while being adapted to the South African context. “As a Women in Golf Charter signatory, we’ve always had the opportunity to send women to The R&A’s central Women in Golf Leadership Foundation Programme,” explained GolfRSA’s Operations Manager, Anne Vermaak. “But places are limited each year as they have to cover the whole world. About two years ago, Jackie Davidson approached us about hosting our own programme in South Africa and we jumped at the chance.

‘A strong and supportive network’ “As part of the rst alumni group, we hope this programme creates a clear and inspiring pathway for other women in the industry to aspire to join our vision that it becomes a recognised platform for leadership development – one that continues to grow and evolve with each intake and then beyond the programme itself. We hope to build a strong and supportive network of women and girls, a space where they can connect, share experiences and feel empowered by fostering ongoing engagements and collaboration. We believe this initiative can help share a more inclusive and dynamic future for the industry.“- Roxanne Reeves, CEO of CMASA

CMASA seeks to promote transformation and fund the life cycle of employees working within the club industry, to assist them in achieving their career goals, through the Club Foundation.

The Club Foundation’s role is to create a donor base of constituents that seek to further the knowledge and skills of those individuals that operate clubs of all types. The mission of The Club Foundation is to raise funds to financially support the professional development of people employed in the club through education, training and research initiatives. Transformation in the Club Industry is essential and as such, priority will be given to candidates of colour.