Jana van der Merwe

Jana van der Merwe

Chairperson, General Manager of Kelvin Grove

Jana is currently the General Manager at Kelvin Grove Club.
Although born and raised in South Africa, she has since 2003 resided and worked in the United Kingdom in various 4 & 5-star hotels.

In 2015 she returned permanently to South Africa (Cape Town) and joined the Club Industry – she haven’t look back since!

”My strengths are very much Strategy & Marketing and I am constantly coming up with new ideas. I invest in the training of our staff (with the help of CMASA) and focus on developing a culture of constant learning, staff empowerment and an enhanced service to fulfil our members’ needs”

Francois Swart

Francois Swart

Vice- Chairperson, CEO of Atlantic Beach

Francois is currently the CEO of Atlantic Beach.

He has completed a number of qualifications including a hotel management diploma, business management diploma, financial management diploma and recently his CCM and CHA through CMASA. CMASA has enabled him to grow over the years, through both education and experience.

He believes that he has learnt a great deal from CMASA and believe that he will be able to give back to the industry by helping with the various challenges the industry faces. He is also currently mentoring students who are all completing their MID qualifications. He believes that his experience and expertise will be valuable to CMASA and the industry.

Derick Reinke

Derick Reinke

General Manager of Umhlali Country Club

General Manager at Umhlali Country Club. Obtained a Bachelor’s degree in Officiating and Coaching science in 2008 at TUT. A qualified PGA professional and KZN PGA representative. Derick has been actively involved with CMASA and is one step away from becoming a certified Club manger.

“I strive to engage and assist my fellow clubs and have a great passion for the industry and management”.

Robby Richardson

Robby Richardson

CEO of Houghton Golf Club

Robby is a highly motivated self-starter and goal-orientated decision-maker with good leadership and excellent interpersonal skills. He enjoys putting strategies in place with his peers as well as his team and is able to motivate staff, enjoy challenging opportunities and operate well under pressure. Robby values honesty and loyalty and has been known to always operate his business with integrity.

His skills include financial planning, sales and technical maintenance to administration, human resources and computer skills. Robby has a good working knowledge of South African labour law and union negotiation.

Desiree Stone

Desiree Stone

General Manager & CEO of Mount Edgecombe Country Club

CEO of Mount Edgecombe Country Club which consists of 1200 homes and two eighteen-hole golf courses. Desiree has many years of experience in the industry having worked at Wingate Park Country Club, The Els Club, Centurion Country Club and World of Golf to name but a few.

Desiree is keen to share her knowledge and guide fellow managers to ensure success.

Paul Stoner

Paul Stoner

General Manager of Clovelly Country Club

Paul’s journey in the club industry began 13 years ago when he spent a season in Florida working as a starter/marshal at Boca West Country Club. Since then, he has worked at Steenberg Golf Club and Clovelly Country Club in various roles from Proshop assistant to Golf Manager, and most recently as the General Manager at Clovelly Country Club in Cape Town. He has held this post since October 2019, leading the Club through unchartered waters as the COVID pandemic severely impacted the club industry from March 2020.

During this time Paul has shown a passion for continuous learning and has completed a B Comm and Hons B Comm through UNISA, before embarking on his journey through CMAA towards his CCM certification. Having completed his MID and four pre-requisite BMIs Paul is now eligible to sit the CCM examination.

With CMASA’s new strategy focused on re-shaping the club industry through education it is this passion for continuous learning that Paul believes will make him an asset to the executive committee of CMASA, and will aid the association in driving this strategy, and the industry, forward.

Pierre van Vuuren

Pierre van Vuuren

General Manager of San Lameer Country Club

My name is Pierre van Vuuren the General Manager at San Lameer Country Club. I worked my way through the ranks in the industry at Clubs like, Serengeti Golf Club, De Zalze Golf Club and Zwartkop Country Club. I also spent time in the marketing sector with RetailTribe and 3 years working at Private Clubs in Florida.
Although I have gained a lot of experience, I believe that education is key to my personal growth and to the growth of my staff. The education programme form CMASA is the perfect opportunity to upskill my staff and to add to my personal growth.

Sharing my knowledge with others and contributing to the industry is something I am passionate about.
I believe that my innovative thinking allows myself, and my club evolve and keep up with the times.